Our reason for being

Our goal is to unlock the value of digital ownership for everyone. We believe that digital assets are a crucial component of the global economy, and that we are at the beginning of a fundamental shift in consumer behavior that prioritizes these novel goods and experiences.

The past two years have featured much exploration of blockchain-based commercial models: for collectors, creators, and brands. Unfortunately, these experiments are inaccessible and confusing to most users. The future is bright for those who create and collect digital goods, but only if we vastly improve the quality of the products to which people turn for discovery, recommendation, and transaction. Otherwise, we won’t realize the economic and cultural potential of the movements towards verifiable digital ownership, user ownership of networks, and direct relationships between creator and consumer.

Lasso is inspired by our own experiences as collectors going down the rabbit hole, and our backgrounds building marketplaces & information systems focused on content and commerce. We’re building products that combine on-chain and off-chain data fluidly to power the next generation of accessible and valuable web3 user experiences.

Where the journey begins

We’re most excited about the fast-growing category of digital goods that provide unique access or opportunities to their owner. Lasso’s initial product enables collectors to connect their wallets and understand the utility attached to the tokens they hold or want. Under the hood, we’re linking disparate data sources that inform intuitive discovery, search, and usage.

We closed a round of funding in July 2022, led by Electric Capital, and with participation from Ethereal Ventures (ConsenSys), Village Global, OpenSea, Sriram Krishnan (Kearny Jackson), Page One, 43 Ventures, and individual builders from Google, Coinbase, Phantom, CoinTracker, SyndicateDAO, and more.

Who we are

Our founding team (Nathaniel, Karthik, and Aakash) met at an unstructured data analytics startup in 2014, and has collective experience at several venture-backed companies, Google, Netflix, and Etsy.

We’re based in the Bay Area and have an office in San Mateo, where we typically spend 2-3 days a week as a team whiteboarding and/or contemplating local shawarma options. We’re believers in the value of time spent together IRL. At the same time, we’ve all been on great distributed teams and are very open to collaborating with people who live elsewhere.

The road ahead

As we grow, Lasso will evolve into a distributed company, with a Bay Area hub, and regular opportunities for travel and in-person gathering. We’ve all worked at startups before, and we place the utmost importance on finding the right mix of people to build Lasso from these early days.

Currently, we’re looking for our core teammates across engineering, product, and design, as well as businesspeople with a passion for working with creators and forward-thinking brands. You don’t need to have worked at a web3 company before. You do need to have a genuine curiosity about these new principles and product paradigms, as well as a desire to learn and grow as Lasso evolves.

We’re building a small, flexible team where everyone has significant ownership in the company: both conceptually and financially. We really value people who can wear multiple hats, along with startup vets, digital creators, the avatar-curious, side-hustlers, left-brainers, right-brainers, and the category-defying.

<aside> 💬 Get in touch: write to us at [email protected], even if you don’t see the perfect role. We’re actively growing our full-time squad, along with an amazing community of contributors across engineering, design, and business functions.


Open Positions

Product & Engineering

Product Design Lead

Senior Fullstack Engineer